Finding the heart of the brand is possible through the logo, and that is the quality of a good logo, this is what it seeks to do. It doesn’t just convey what the company does but also who they are and what is their purpose. Before doing a logo, a designer must understand the business, the competition and the target market for the product. With numerous variables to consider, designers employ a shared process and create an imagery that speaks to the target audience.
Art of Logo Design: Creating Your Brand’s Identity