The Future of SEM Today, SEM has advanced further since the time Google entered the Search Engine Advertising market. SEM expert leverage the presence of Al and machine learning which leads to better precision ad targeting, smart bidding, and ad personalization. Businesses continue to embrace this technology going forward, especially with the fact that visual search and voice search are on the rise. More importantly, companies should optimize their SEM campaigns to accommodate these new trends.
Maximizing Online Visibility with Search Engine Marketing